Yaxu New Opportunities: Towards the Future

Lincoln China x Chang'an Club Innovation Impact Salon Successfully Concludes: Embracing New Opportunities, Shaping the Future Together!

When a century of craftsmanship meets era-defining innovation, and luxury quality collides with diverse inspiration, an interdisciplinary intellectual feast warmly launched at Beijing Chang'an Club. On 11 9, the "Elegant Dialogue: New Opportunities & Future Innovation Influence Salon," jointly hosted by Lincoln China and Chang'an Club, concluded successfully. Industry leaders and innovators gathered to explore the infinite possibilities of innovation and the future through design thinking, cultural heritage, and extreme artistry.

Opening Remarks: Building a New Platform for Innovative Exchange

长安俱乐部总经理田雅彬女士

长安俱乐部总经理田雅彬女士随后登台，她回顾了长安俱乐部 30 年深耕社交商务领域的积淀，提及俱乐部常年围绕时代趋势、产业创新开展深度交流，从"长安国际 AI 新元年"到"长安非遗会"，每一次相聚都旨在搭建思想碰撞的桥梁。

Ms. Lin Kaiyin, Vice President of Customer Growth and Operations at Lincoln China

Ms. Lin Kaiyin, Vice President of Customer Growth and Operations at Lincoln China, shared insights on innovation for a century-old luxury brand from a brand perspective. She highlighted that Lincoln's innovation is rooted in its heritage—from the early adoption of four-way power seats to the aerodynamic design pioneered by the Zephyr sedan in the 1930 decade, and up to Lincoln's 30 power seat innovations today. Each step reflects continuous evolution built upon historical legacy.

Decoding Innovation from a 3D Perspective

Design Thinking: Empowering the Future of Luxury Through Human-Centric Innovation

Professor Jiang Hongbin from the Academy of Art & Design at Tsinghua University delivered an insightful talk on "The Innovation Logic Behind Design." He posited that "innovation is not the goal, but rather the shadow left by innovators," emphasizing that all innovation must be people-centric, aimed at well-being, and focused on experience. Drawing on industrial design perspectives and using Lincoln as a case study, he illustrated how design thinking serves as the internal engine driving both corporate and industry growth.

Cultural Heritage: Revitalizing a Century of Craftsmanship

Ms. Wu Danmin, Standing Council Member of the China Association for Minority Nationalities Products, highlighted the "Eight Great Crafts of Yanjing" to discuss the inheritance and innovation of century-old craftsmanship. She explained that as imperial crafts from the Ming and Qing dynasties, these eight techniques—including cloisonné, jade carving, and filigree inlay—embody the essence of artisanal dedication through their uncompromising selection of premium materials and intricate, meticulous execution.

She envisions that integrating Jing Embroidery patterns into Lincoln seats and adorning car keys with filigree inlay could transform mobile luxury into a tangible cultural experience.

Extreme Art: Redefining Innovation Through Unwavering Commitment

Mr. Xing Yunwei, a National First-Class Actor and the "ceiling" of the acrobatics world, embodies the idea that "beyond technique lies passion." As an artist who has won the highest award at international circus festivals four times, he shares how acrobatic art has evolved from "technical showmanship" to "spiritual expression."

Exploring the symbiosis of innovation and heritage

During the interactive session, panelists engaged in an in-depth discussion on topics including "how to balance driver and passenger experiences in design," "sustaining continuous innovation," "harmonizing diverse aesthetics," and "paths for intangible cultural heritage preservation." Professor Jiang Hongbin stated, "Beauty at a civilizational level is universal; different eras of beauty simply need to find their strongest voice." Ms. Wu Danmin candidly noted that intangible cultural heritage faces challenges such as high time costs and income disparities, emphasizing the need to pursue both "high-end artisanal works and mass-market cultural creative products" simultaneously. Mr. Xing Yunwei argued that technology serves as a "supporter" rather than a "replacement" for acrobatic arts.

Product Overview: Where Luxury Meets Innovation

Mr. Yu Zhengdong, Senior Product Trainer for Lincoln China, delivers an innovative interpretation of the Lincoln brand. He traces Lincoln's century-long journey of innovation—from introducing aircraft engine technology to automobiles and launching the world's first streamlined sedan, the Zephyr, to pioneering designs like suicide doors and贯通 taillights—each step setting industry trends.

A Perfect Conclusion: Let's Embark on a New Journey Together

At the event's conclusion, guests gathered for a group photo to commemorate this cross-disciplinary exchange of ideas.

Subsequently, guests with different wristbands participated in Lincoln vehicle test drives and tours of the Chang'an Club, deepening their understanding of "innovation and luxury" through hands-on experience.